TikTok tends to suppress or “shadowban” content that includes certain words or phrases—especially if they relate to topics like health, money, violence, or anything remotely controversial. Here’s a breakdown of words you should avoid saying or typing (including in captions, on-screen text, and hashtags), along with alternatives you can use:

⸻

1. Money & Business Terms

Avoid:

• Money

• Income

• Profit

• Salary

• Investment

• Side hustle

• Make $$$ / Get rich

• Passive income

• Financial freedom

Say Instead: